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My name is David Sherwin, and I'm a Principal Designer at frog in San Francisco, California. My first book, Creative Workshop: 80 Challenges to Sharpen Your Design Skills was released in November 2010 from HOW Books. My next book, Design Business from A to Z, will be out in November 2012 from HOW as well.

In my previous lives, I've worked as a user experience lead, information architect, visual designer, art director for print, and magazine editor. I'm also an unrepentant chocoholic. When not at work, I do yoga, create fine art photography, rock climb, and play drums in various bands around Seattle.

This is my personal blog where I share thoughts and opinions that are solely my own and not related to my work endeavors.


music, yoga, chocolate, anime, art, design, dreaming, cooking, writing, photography, jazz, meditation, rock climbing, novels, typography