Two keyboards. One phone. A Web site that fully conveys the experience of owning the Pantech Matrix Pro.
05/17/2009
EmbraceTheLemon.com
On May 15th, 2009, you may have been handed a lemon on the streets of Seattle.
03/15/2009
Xeko.com | Code Green Redesign
Xeko is a collectible card game, much in the vein of Pokemon and Magic: The Gathering. Xeko – short for (Secret) Ecological Knowledge Order – is an ancient organization, rumored to be older than any written record. The players of the Xeko card game work together to build the strongest Xekosystem, and along the way, learn information about endangered species and ecology.
Xeko already had a marketing Web site, but they wanted to evolve their site experience from supporting the card game to the site becoming its own game that encouraged active creative input.
11/06/2008
Nothing Holy: Photographs from Japan
These six photographs are from a 45-photo series taken over three weeks traveling through central Japan. Whenever possible, they were taken on the street using a simple point-and-shoot camera.
11/05/2008
PDC 2008: AsktheBrain.net
Have you ever talked with a brain in a jar?
As part of promoting the Professional Developers Conference (PDC) for Microsoft, Worktank was tasked with strategizing and executing a wide range of creative deliverables to help drive interest and registration for the event: banner ads, posters, blog bling, and so forth. Out of those deliverables emerged a mad-scientist vibe that started with a poster designed by Scott Schemel at Worktank. His poster concept had a brain in a jar and the words "Capture the Brainpower" above it in clean Gotham type.
We knew that we needed to bring the PDC brain to life.
Her name was Brianna.
10/02/2008
Microsoft /web | v1.0
Microsoft wanted to create an online space where Web design and development professionals could share ideas and gain inspiration from the rapid evolution of technologies being used on the Web. They approached a number of top-flight interactive agencies, including Worktank, for recommendations around providing such an experience. My team -- which included Ric Ewing, Leann Bagley, Kalie Kimball-Malone, and Brian Snyder -- crafted a strategy that won us the opportunity to craft this online destination.
But the strategy that won us the opportunity to create the Web site was just a starting point. In order to provide the right kind of experience for site visitors, we needed to have an intimate understanding of our user's motivations and behaviors.
05/08/2008
Two Projects Featured in "Design for Special Events"
Two projects I'd completed at Golden Lasso were featured in the 2008 book Design for Special Events: 500 of the Best Logos, Invitations, and Graphics by Peleg Top.
The first project was an invitation design that I'd put together pro bono for Passages Northwest, a nonprofit that teaches girls and young women how to rock climb and go camping to build their self confidence. In collaboration with the copywriter Suzie Schofield, I created an invitation for the annual Courage Benefit that taught guests how to survive the event safely.
The second project was an invitation to a special event for our clients at Holland America Line. Each of our clients received a tall box sealed shut with a personalized label: "Katie, want to create a stir?" Inside the box was a yellow whisk whose shape happened to echo the Golden Lasso logo. Attached to the whisk was a recipe book that described the ingredients that would be part of a shared culinary adventure at Kathy Casey Food Studios -- where Kathy would teach the guests how to cook a gourmet meal. The execution of this project was a collaboration with the entire studio staff.
04/14/2008
You at Microsoft.com
Diversity recruiting is a crucial component of any corporation's recruitment goals. But Microsoft didn't want to be seen as simply "checking off a box" when it came to the importance of diversity recruiting as part of their corporate charter. They wanted to be transparent about how critical diversity is to their global business strategy.
Microsoft asked Worktank to create an online destination that would express to senior technology managers at other companies that working at Microsoft would be a career-defining experience.
This wasn't just a design and build for a Web site. We were tasked to reinvent what an employment site should be in 2008 for a global technology leader.
02/14/2008
T-Mobile | Store Display Concepts
HTC of North America and T-Mobile tasked Worktank with creating a series of retail concepts to promote the Shadow smartphone -- "The official phone of fun." -- in a smart retail fixture. Working with Brian Monzingo and Daren Levis, our team concepted a range of ideas that included these two designs.
12/26/2007
Holiday-O-Matic
Ah, the agency holiday card. The thrill of utter and complete creative freedom... and the agony of implementing your wildest ideas right in the middle of the busiest time for any advertising agency. Worktank had a contest to pitch creative concepts for the 2007 agency holiday card, in whatever form it might take. My idea was selected. And in a group brainstorm, a name for the top-secret project emerged: the Holiday-O-Matic.
