How to Get Started in the Design Business

Know what you're good at, and what you wish you were good at. Outsource the latter until you learn your vendor's methods. Note the partnership in your portfolio. People won't look down on you for being a team player. In fact, they'll want you on their team because you know who to call when you need to bring in a photographer or a copywriter.

Sell what you're capable of providing and what is within reach. Designers are always encouraged to stretch outside their boundaries, and that's fair if you're strong in a related area -- a brochure design to go with that logo you just put together, or a newspaper ad that goes along with the billboard. Don't cross clear boundaries, like offering to design a Flash advertising campaign just because you've done some print ads, if you don't have the chops to fulfill it. Build your expertise on work that's structured to accommodate long-term learning, like pro bono projects.

Even if you think big picture, you may need to start small. A portfolio accretes over time, slowly evolving. Don't think every project will land within the hallowed pages of your book, or you will pay for it in skinned knees and time lost. Those who choose their battles wisely see the utility of failure and the value of identifying what work deserves that extra 3% of polish.

Know your methods. They're what set you apart. Utilizing software is a skill. Design thinking is a talent. You need to merge the two to win in this business. Oh, and also a really good account manager.

Stay humble, but be an authority. There's nothing worse than a designer with a big ego, lording over their client. It's not your name on that poster -- it's your client's. Do what's right for them and you'll have a job. Become an Artist with a capital A if you want to fulfill your dreams and impose your vision on the world. The pay isn't so hot, though...