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September 23, 2008


Jason B

Interesting - kind of the opposite problem if you're working with sound. Most engineers will mix loud, so it's important to re-listen at low volume - that dub bass that sounded so chunky and embracing at "10" will muffle the rest of the song at "1." Takeaway I guess is to assume that the perspective you're working under is not the one that your audience will consume it.

Joe Bidwell

Good analogy by Jason B. As a former engineer I can confirm that we never turned anything down, just up. The best test for a good mix was to listen at 6AM the next day. I think that's a good way to test a logo design, too.

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