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December 30, 2008



Put that thing on a leash! Seriously, great analogy; there is much more to doing business than one's image or product. I always say that no matter how good your product or service is, if you're a bad person at heart, no marketing in the world can save you! You can wrap a turd in flashy packaging and call it Super Improved Poo, but in the end, it's still a turd.

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Hello. I'm David Sherwin, a design leader who's written books that help people become better problem solvers and design thinkers. I’m co-founder of Ask The Sherwins LLC with Mary Payner Sherwin, a training and consulting firm dedicated to supporting the growth and development of design-driven organizations and communities.

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