Two caterpillars, three baby slugs, and a spider. That's what I discovered when I was washing my broccoli from the farmer's market.
I'm a big proponent for supporting my local farms. But for a city slicker like myself, raised in the suburbs and weaned on sparkling clean Costco-sized produce, the brand experience I'm having with eating local produce is taking me straight back to nature—and in a way that makes me a little queasy.
Until about four years ago, my process of eating fruits and vegetables had been managed by large factories bent on quality assurance and pallet-perfect stacks of nectarines. As a result, the inherent waste in the activity was disguised from moi, the consumer.
Now, a little bit of the factory is me. And really, that's how it should be. If I was a farmer born in the 1860s, things would be a hell of a lot harder in this regard: I would be growing these fresh strawberries, weeding them, watering them, killing any major pests or bugs, crouching down on my knees to pluck their sweet fruit off the bushes—thereby dirtying my knees.
A whole world of physical labor has now been replaced by reading "1 pint 4–" off a chalkboard, peeling cash out of my wallet, carrying the carton home, turning out the berries into a colander, and picking out of the bunch the five or six berries consumed by rot or sporting a happy little worm. Really, I need to get over my squeamish stomach (and my allergy to spider bites... whenever I find a spider in my produce, I'm apt to throw him into the compost bin instead of carrying the poor arachnid outside, where he's likely to get chomped instantly by the birds that live around our apartment.)
Just as the process of buying a bag with three pristine red peppers plays into our notions of packaged food perfection—and disguises the waste inherent in the plant-to-store manufacturing process—what in our genetic makeup causes us to reach for the unblemished fruit instead of the peach sporting a black eye?
The problem, really, is our notion of short-term value overtaking the impact of our long-term actions. And this is made manifest through our notion of waste.