2 posts categorized "Copywriting"

Nine Proofreading Tricks for Designers

Rare Mistakes

No one likes a typo. Especially clients.

When it's the 14th time we've made revisions on the 128-page magazine and you need to get the files off to the printer, it's inevitable that a typesetting error or grammatical mistake is still lurking somewhere in the document. The same issues apply when completing content for a website and porting it into a CMS, where gremlins always seem to lurk in the hallways of our code.

Mistakes happen, but we can catch them. Try out the following tricks from the proofreader's playbook.

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Every Word Counts

Today's Menu

On the restaurant's Web site: penne pasta, seared oyster mushrooms, greens, basil, reggiano.

At the actual restaurant: penne pasta, winter greens, alfredo.

Not much difference, right?

Except that I was totally starving. I'd walked ten minutes out of my way in the bitter cold, just because this walk-up's food was totally killer. And they didn't say on their Web site the magic word: "alfredo."

I'm not a totally persnickety eater. I have no problem with a little cream on my noodles. They may have run out of ingredients and made a substitution in a pinch.

But what I thought I was eating for lunch wasn't exactly what I'd expected. I'd had in mind an olive oil-based sauce with shaved cheese on top... or maybe with a hint of tomato snuck into the pot while they were making a reduction.. and so on..

You've had this feeling too. This is exactly what happens when your copy on your Web site isn't precise.

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