“If you wanna innovate, you gotta design.” —Marty Neumeier
From the airy confines of interior design to the tailored minutae of the type designer, the varied disciplines of our profession continue to rush outwards like galaxies fleeing the Big Bang. And the force that drives our profession’s expansion? The universal process we call design.
As designers, we have lived and breathed this process often enough to embody its power, in whatever domain we choose. For a businessperson, however, design is nebulous. A slippery fish. When placed on a slide under the accountant’s microscope, design can perish—even in the most progressive corporate culture. And without design, there is no innovation.
But do not fear. To the rescue is Marty Neumeier, with The Designful Company. Much like Mr. Neumeier’s other bestsellers, The Brand Gap and Zag, his new whiteboard overview is set to completely reinvigorate how our profession engages executives in the boardroom. Finally, we have a shared vocabulary that marries aesthetics to business—and from a book with such simplicity, elegance, and verve, it’s downright humbling...