The Tipsy Triangle of Software Startupdom
Thinking Outside the Elephant: Part 1

Slides from "Information Architecture: Making Information Accessible and Useful"

The above slides are from a talk I just gave at the HOW Interactive Conference in San Francisco on November 2nd, entitled "Information Architecture: Making Information More Accessible and Useful." The talk was about how designers can help people make use of information—both find and act upon it.

The core metaphor of the talk was centered on a recent trip that I took to the SFMOMA to see a career retrospective of Dieter Rams's work, whose ethos of "Less, but better" is a challenge to any designer seeking to create better websites and applications. (Go see this exhibit!)

I re-explore this trip multiple times over the course of the talk, considering the overlap of information in physical and digital systems—and how conceptually we merge them.

From there, I provide best practices and principles for how to approach information architecture and user experience design in a more iterative, agile fashion through in-line prototyping.


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